Marketing In The Digital Age
Digital assistants like Siri, Alexa, and others. Augmented reality and virtual reality. AI, social media, and people who have a lot of followers. I like Amazon, Google, and YouTube.
Digital changes are what business is all about. Netflix made Blockbuster less critical. Some valuable things before smartphones aren’t helpful, like the Sony Walkman, Garmin GPS devices, Blackberrys, desktop computers, digital cameras, flashlights, and laptops. The digital world changes quickly and badly. You either eat or be eaten in business these days.
How can you be sure that you are the predator and not the prey? You let marketing decide what to do.
I mean no disrespect to other business fields, but no business is without marketing. There would be no sales, no money to count, and only bad news for economists, no good news for accountants, and no marketing.
Consumers today have more ways to connect than ever before. Digital devices and platforms have made getting information, content, shopping options, and brands easier for people than ever before. The job of marketing is to ensure customers have a smooth experience with brands, products, and services across all channels, including online, offline, and in-person.
Marketing campaigns that work are the work of professionals who have been trained and skilled in marketing. When a marketing expert makes campaigns, they can be joyful and wonderful. They can engage the customer, show off products and services meaningfully, and tell people they are different, better, and more unique than the competition. They make the customer happy, set you apart, and make them want to buy.
You can learn the strategies and skills you need to make these marketing plans correctly and carried out at the correct times. I’ll show you how to do it in this book!
